What is the value of a TryNow purchase in conversion tracking? TryNow September 28, 2021 19:29 Updated The conversion event for a TryNow purchase records the order total as the value of the order. Related articles How do TryNow orders impact my marketing metrics and tracking? Getting started with Try Before You Buy Shopify App What does a TryNow order look like in my ecommerce platform? How do I measure revenue with TryNow?