TryNow programs accelerate growth by increasing conversion and AOV, which means more orders and bigger orders for your fulfillment teams. While order volume increases, inventory turnaround time decreases, as trials are much shorter than return policies (7 days vs. 30 days), which means returned items are back “in stock” much faster than standard orders.
There is no requirement to change inventory practices when launching a TryNow program, but your inventory strategy will impact the success of your program. Below are a list of considerations to discuss with your Growth Strategist and your internal team as you plan for growth:
- Depth – Do you have enough depth in your inventory to support more and bigger orders? You want to make sure you have inventory available for shoppers excited to try.
- Inventory Turns – Is your team prepared for the increased volume of returns so items can be restocked and available for purchase? Inventory comes back faster with TryNow, but your team will still need to process and restock that inventory to resell.
- Analytics – Does your team have visibility into the current keep and return rates of your products? Your TryNow program will increase and accelerate these insights, which will help inform your buying strategies going forward.
Watch this video for additional information on inventory considerations as you prepare to launch your TryNow program.